Monday, 9 December 2013

Instruction Video: How to Skateboard; Treatment.


How To Skateboard – The Basics

Purpose

The purpose of this video is to teach viewers how to skateboard and developing skills. If you didn’t have the people of skills around you this video on the Internet would help viewers greatly in their journey on how to skateboard, as people may get confused between skateboarding and other similar activities. The video will help people who may not have the time to go out with someone and learn this is a quick and easy way to learn over the Internet as there are 5 simple steps to teach the viewer how to be in control and learn the basics.


Target Audience

The target audience of this video are mainly teenage boys aged from 11-17 that have a keen interest in skateboarding and possibly want a new hobby.  To cater to the target audience the voice over artist and actor are of the age range of the group we are targeting.
The music picked for the video will grab the audience, as it will be fast paced and keep the audience interested. As the target audience is young teenagers the information is easy to understand and clear instructions are given so they wont get too confused. The editing will also be at a medium pace to keep the audience interested.

Filming Style

The type of video is a Montage Film; this means using various shot sizes of an instruction video of learning how to skateboard to fit with the voice over; for example a long shot; seeing the actor doing the activity and close up shots where there is more detail. This is a step-by-step instruction video with clear visual examples. Although there is no direct address in the video a voice over will accompany the video with clear instructions via text on the screen. The video will help the viewer as the video cuts to examples with the voice over to make the audience understand the video in depth.

Distribution

The video will be distributed on the Internet for example YouTube. The video will also be posted on skateboarding forums, as a lot of people will ask the question ‘How to Skateboard’. The video will also be embedded on a skateboard magazine website so the audience can easily find the video when they Google the question or are just searching skateboarding. Images screen-shotted from the video could also be placed in a magazine so the images will lead them to watch the video online. The video could also be played in skateboard shops on a loop to attract the specific target audience. 

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